Faro2027 challenges marketing and communications professionals to draw up a communication strategy for the application, together. As part of Faro2027, Faro’s Application for European Capital of Culture, a working group of marketing and communication professionals from the Algarve region was created, who, together, will work on developing the application's communication strategy.
The aim of the project is to help mobilise and involve as many people as possible in the application process, leading up to submitting our first Bid Book in the last quarter of 2021. Working under the slogan “Marketing and Communication Professionals are Rockstars”, this group met for the first time this month. A workshop was held in which Faro, and the Algarve’s, digital footprint was debated, as well as issues relating to the region’s identity, aiming to create a visual lexicon that will be used in the application. As the team responsible for putting together the Faro2027 application, the plan is that several work sessions will be carried out with this group of professionals, believing that, as a group, they will develop organically as the process advances.
This first session was held in the Teatro das Figuras lobby, in Faro. In the first part of the workshop a presentation was given about the Faro European Capital of Culture 2027 application process, while in the second part, the professionals present were divided into small groups to discuss external perceptions of Faro, and the Algarve: “We believe that the objective of mobilising and involving marketing and communications professionals in the application process for Faro, Capital of Culture 2027, was achieved in this first meeting and we are certain that the group is motivated to continue their active participation in the project.
In addition to the attendees of the first meeting, other professionals who were unable to attend have also shown an interest in participating. As such, the results of the meeting will be shared with them, as well as all the new challenges faced with regards to the communication strategy applied to the application” commented Bruno Inácio, coordinator of the Faro European Capital of Culture 2027 application.